Hailing from the same place on the map that brought the world Michael Jackson, (I)deal is a genre bending/blending troubadour of an emcee.
Falling in love with every aspect of hip-hop before he was a teenager, he was soon involved in a variety of eclectic independent groups and bands in the Chicago area, most notably the band Midwest Hype. Spending his formative years of his late teens & early 20's with one foot in the streets & the other in the studio, he put his grind down in both in order to fund his dreams & musical aspirations.
After releasing his first solo endeavor - "Wildlife" EP produced by Willie Waldman - (I)DEAL spent his quarantine time recording a new album with Midwest Hype - their "Nightglow" LP, as well as crafting what would become his first full- length solo album "Scatterbrained". Entirely produced by his partner in crime Pooney, "Scatterbrained" is a lyrical and sonic tour-de-force; heavy on substance and wordplay, with a foundation firmly planted in the beats, rhymes, and life ethos of the golden age of hip-hop. Over Pooney's beautifully orchestrated sample-based, live-instrument-layered production (I)DEAL weaves dense narratives of a hard-headed youth who started selling drugs at age 12, pouring all his resources into his musical destiny.
Featuring guest verses from some of the most well-respected emcees, both young and seasoned veterans, (I)DEAL woes a love letter to hip-hop with "Scatterbrained", creating a homage to its past while reinforcing his position as a vanguard for the next generation of emcees.